It speaks well for Armada that it I'm surprised they didn't already do snowboards. For both brands, they seem to be recognizing that older, established snowboarders with more money is currently the sweet spot in the market. While that may make current marketing sense, it makes me worry about the future of snowboarding. As it has been for years (decades?) getting new participants to try it and stay is hard.
It speaks well for Armada that it I'm surprised they didn't already do snowboards. For both brands, they seem to be recognizing that older, established snowboarders with more money is currently the sweet spot in the market. While that may make current marketing sense, it makes me worry about the future of snowboarding. As it has been for years (decades?) getting new participants to try it and stay is hard.
Thanks for your comment Jeff. We agree about the younger generation. They also have no awareness about the history and pioneers of the sport.