- Supporting the community through events, content, and sponsorships
- Putting riders first in product development
- Staying true to snowboarding’s countercultural roots (whatever those are in 2025)
and #4. - Local shops matter more than brand origin. Supporting independent retailers who serve the community matters more than which factory stamped the board. Maybe as long as you buy a board at a local shop it doesn’t matter what it is.
This is pure gold and nails it.
2025 core is there:
- Making products riders actually want
- Supporting the community through events, content, and sponsorships
- Putting riders first in product development
- Staying true to snowboarding’s countercultural roots (whatever those are in 2025)
and #4. - Local shops matter more than brand origin. Supporting independent retailers who serve the community matters more than which factory stamped the board. Maybe as long as you buy a board at a local shop it doesn’t matter what it is.
Thanks for this
Your friends at Board Butter Glide Wax