We’ve always had our rivalries, our quiet battles over style, and our brands that divide us. For a long time, the core community had its resentments, its corporate target out of Burlington, Vermont. But as the scene changes, so must the villain, and our heckles.
In an industry built on rebellion, we’ve gotten a little too comfortable with the status quo. Legacy brands have been coasting on their heritage, serving up the same monotonous designs and colorways for years. It was a silent, self-congratulatory state of slumber.
And then, something gave.
Whether you love it or hate it, Dope Snow’s success is a symptom of that stagnation. They found a market that had completely been ignored—a massive, wider audience, of those neither hard, nor hungry, nor homeless, but for want of something different.
Our new Yo Mama Wears Dope tee isn’t a joke, or at least, not a loud one. It’s a quiet piece of commentary for those who get it. It’s a wink to anyone who’s ever felt the tension between the core scene and the everyday rider. It’s for the shred who understands that the most popular brand on the mountain these days is the one that simply filled a void the old school cool kids left wide open.
This shirt is a badge of honor for the insider, a way to signal your understanding of the unwritten rules of the tribe. It’s a statement that says, “I see the whole picture. I know why this is happening.” Wear it as a conversation starter, a shit stirrer, as a silent nod to any another rider on the chair, whether they get the poke on Dope or nope.
This isn’t about being mean mind you … It’s about being real, the real-real deal. So, grab the tee now available in your choice of color, as long as it’s black or white. Get it while it’s to be got.
Read more now: The Case for (and Against) Dope Snow - How a Hated Brand Exposes the Core’s Greatest Failure.
